As another year concludes, let us enjoy some blasts from the past…
The above bottles of LEMON UP shampoo and conditioner were waiting for me under the Christmas tree. Those of you who are also children of the 70s/80s may remember the original products, which claimed to have “the juice of an entire lemon” in each bottle. Now the product is back, at approximately ten times the price of the original.
Fans of the original LEMON UP may remember that the “lemon” that served as the bottle cap was as hard as cement and weighed about the same as an average cinderblock. If you dropped that cap on your foot in the shower – and sooner or later, everyone did – you had purple toes for at least a month.
The new bottles have the lemon attached as a flip top (you can see the horizontal lines in the lemons in the pic above). Haven’t tried these yet, but the new formula doesn’t smell quite as lemony and refreshing as I remember.
LEMON UP seems to be just one of many nostalgia products that are making a comeback. So, for some further strolling down memory lane:
Remember TAB? I remember my aunts drinking it at picnics in the 70s and also daring to taste it myself. I also remember it tasting absolutely wretched — note, however, that I was a Coke man, full-on sugar, so anything with saccharine was bound to be a rude awakening. But, imagine my surprise when I was at a friend’s house a few months ago and I saw his wife surreptitiously sipping from a suspiciously pink can. Yes, indeed, Tab is back; and you know what? It doesn’t taste half bad. Pure artificial goodness, of course, but as diet drinks go, I think one could probably do worse.
I don’t think GRAPE NEHI has ever gone away, but I do miss the packaging that I remember with fondness — a glass bottle with a styrofoam wrapper that I had to peel fully off the bottle in order to feel satisfied with life. I was telling my nephew on Christmas Day that we used to go to the corner store when I was a kid – at that time, an individual can or bottle of soda cost a quarter. My nephew (11 years old) looked at me as if I were stark raving mad, but there is a precedent for that. I remember my father telling me that my grandfather used to earn $7 a week in the 1930s, and thinking my father was totally exaggerating.
Two more blasts from the past: POP ROCKS and SPACE DUST. SPACE DUST was more, well, dusty, while POP ROCKS were more, well, rocky. You stuck out your tongue, poured the dust and/or rocks onto it, and felt a weird popping sensation. At one point in my neighborhood, you had to wait in line to buy Space Dust, and there was a good chance that by the time you got the counter, the supply would have been sold out.
Crazy rumors swirled over these candies, kind of like the claims of reefer madness. People were swearing on a stack of Bibles that these candies gave you brain cancer, caused aneurysms, got you so high that you would fail a drug test and not get your driver’s license, and so on.
And speaking of rumors, remember this one?
Everyone loved BUBBLE YUM when the product was launched. A bit of context will help: Until I was a teenager (or a little younger), we were stuck with flat, hard gums like Juicy Fruit and Trident, which you had to chew like a horse to soften up. BUBBLE YUM was soft and oh-so-easy to chew. (Of course it was much easier to swallow accidentally, but let’s not interrupt this trip down memory lane with images of huge clots of bubble gum clogging up our digestive tracts.) All the kids were wild about this gum – and again, nobody could keep it in stock.
And then – the rumors hit. There were SPIDER EGGS in every chunk of Bubble Yum! Sales plummeted. The manufacturer took out full-page ads in newspapers across the country (even in my little suburban town) saying something along the lines of “There are some very bad rumors about our BUBBLE YUM, and we’re here to tell you they’re not true.”
The rumors died down and BUBBLE YUM is still available today, though I definitely prefer the old packaging to the newer packaging.
Finally, a tribute to …
Was ever a product more bizarrely named? In this, our age of sound bites, the tongue gets tied simply trying to say this five-worded product. As a grammarian who loves punctuation, I can’t help but notice that the product name is enclosed in quotation marks. The idea, of course, is that a handsome man is whispering those immortal words into the ear of a copiously coiffed young lady, but can we not interpret the quotation marks as “scare quotes” intended sarcastically? Might the label be implying “Oh Lord, your hair smells like a garbage dump” or “Sweet merciful heavens, your hair is so impregnated with chemicals, you might catch on fire at any moment”?
Of course, this was a “girl’s” shampoo, but I can tell you – the marketing worked. Every girl I knew used this shampoo. I THINK this shampoo’s heyday was more or less simultaneous with Farrah Fawcett’s heyday, and I think the marketing implied that every gal could look like Farrah, if only she had the good sense to use this shampoo.
The last shampoo I’m thinking of must be a failure as a product, because I can remember the tag line but not the name of the product. The commercials went something like “And she told two friends, and she told two friends, and so on, and so on, and so on.” The faces on the screen kept multiplying geometrically, in a Brady Bunch-style matrix. I guess the idea was that you simply could not get away from this shampoo, and that you would die trying.